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network-stories/pages/A 3-sided Content Marketplace.md
Corey Petty c94478b761
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2022-01-10 12:02:14 -05:00

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The content creator's situation

  • The current content market seems to be broken. Let's explore.
  • A content creator, if needing to be self sustainable, needs to do a few things
    • capture the attention of an audience.
    • make revenue from that attention.
  • The content creator seems to have a few ways in which they can monetize attention.
    • they can leverage the attention by serving advertisements from folks that think their products have a meaningful overlap with the interests of those giving their attention.
    • they can gate the access to the content being created
    • they can sell the content being created

The consumer's situation

  • The consumer has a limited amount of attention they can spend on things. They must choose from the infinite material out there.

The curator's situation