814 B
814 B
The content creator's situation
- The current content market seems to be broken. Let's explore.
- A content creator, if needing to be self sustainable, needs to do a few things
- capture the attention of an audience.
- make revenue from that attention.
- The content creator seems to have a few ways in which they can monetize attention.
- they can leverage the attention by serving advertisements from folks that think their products have a meaningful overlap with the interests of those giving their attention.
- they can gate the access to the content being created
- they can sell the content being created
The consumer's situation
- The consumer has a limited amount of attention they can spend on things. They must choose from the infinite material out there. In order to this today, they rely on