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## The current situation
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## The content creator's situation
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- The current content market seems to be broken. Let's explore.
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- A content creator, if needing to be self sustainable, needs to do a few things
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- capture the attention of an audience.
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- The content creator seems to have a few ways in which they can monetize attention.
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- they can leverage the attention by serving advertisements from folks that think their products have a meaningful overlap with the interests of those giving their attention.
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- they can gate the access to the content being created
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- You can sell the content being created
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- they can sell the content being created
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## The consumer's situation
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- The consumer has a lim
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