diff --git a/pages/A 3-sided Content Marketplace.md b/pages/A 3-sided Content Marketplace.md
index 090a80b..9c61e0f 100644
--- a/pages/A 3-sided Content Marketplace.md	
+++ b/pages/A 3-sided Content Marketplace.md	
@@ -1,4 +1,4 @@
-## The current situation
+## The content creator's situation
 - The current content market seems to be broken. Let's explore.
 - A content creator, if needing to be self sustainable, needs to do a few things
 	- capture the attention of an audience.
@@ -6,4 +6,6 @@
 - The content creator seems to have a few ways in which they can monetize attention.
 	- they can leverage the attention by serving advertisements from folks that think their products have  a meaningful overlap with the interests of those giving their attention.
 	- they can gate the access to the content being created
-	- You can sell the content being created
\ No newline at end of file
+	- they can sell the content being created
+## The consumer's situation
+- The consumer has a lim
\ No newline at end of file