Brand Marks
Choosing the right mark
Our mark is the primary brand element on our own properties, such as our websites and products. Here it can stand on its own. A simple bold mark can make a powerful statement. When our brand is represented in other contexts, throughout the web or in products we do not own, it is usually best to use a lockup.
Please do not edit, change, distort, recolor, or reconfigure the IFT mark. Our mark is the primary brand element on our own properties, such as our websites and products.
Primary Mark
 |
 |
|---|---|
| IFT primary mark - black | IFT primary mark - white |
| IFT-mark-primary-Black.png | IFT-mark-primary-White.png |
| IFT-mark-primary-Black.svg | IFT-mark-primary-White.svg |
Vertical
When we represent our brand throughout the web or in products we do not own, it is usually best to use a lockup. These vertical lockups are best used arranged horizontally in a line.
 |
 |
|---|---|
| IFT vertical - black | IFT vertical - white |
| IFT-vertical-black.png | IFT-vertical-white.png |
| IFT-vertical-black.svg | IFT-vertical-white.svg |
Horizontal
When we represent our brand throughout the web or in products we do not own, it is usually best to use a lockup. These horizontal lockups are best used stacked vertically.
 |
 |
|---|---|
| IFT lockup mark - horizontal - black | IFT lockup mark - horizontal - white |
| IFT-horizontal-black.png | IFT-horizontal-white.png |
| IFT-horizontal-black.svg | IFT-horizontal-white.svg |
