diff --git a/cmd/storeverif/flags.go b/cmd/storeverif/flags.go
index 197e3da..030cc6a 100644
--- a/cmd/storeverif/flags.go
+++ b/cmd/storeverif/flags.go
@@ -1,6 +1,8 @@
 package main
 
 import (
+	"time"
+
 	cli "github.com/urfave/cli/v2"
 	"github.com/urfave/cli/v2/altsrc"
 	"github.com/waku-org/go-waku/waku/cliutils"
@@ -40,6 +42,13 @@ var cliFlags = []cli.Flag{
 		Destination: &options.DatabaseURL,
 		EnvVars:     []string{"MSG_VERIF_DB_URL"},
 	}),
+	altsrc.NewDurationFlag(&cli.DurationFlag{
+		Name:        "retention-policy",
+		Usage:       "Retention policy. ",
+		Destination: &options.RetentionPolicy,
+		Value:       15 * 24 * time.Hour,
+		EnvVars:     []string{"MSGVERIF_RETENTION_POLICY"},
+	}),
 	cliutils.NewGenericFlagSingleValue(&cli.GenericFlag{
 		Name:    "log-level",
 		Aliases: []string{"l"},
diff --git a/cmd/storeverif/options.go b/cmd/storeverif/options.go
index 7aa6823..33b4f0d 100644
--- a/cmd/storeverif/options.go
+++ b/cmd/storeverif/options.go
@@ -1,16 +1,19 @@
 package main
 
 import (
+	"time"
+
 	"github.com/multiformats/go-multiaddr"
 	"github.com/urfave/cli/v2"
 )
 
 type Options struct {
-	LogLevel     string
-	LogEncoding  string
-	LogOutput    string
-	ClusterID    uint
-	PubSubTopics cli.StringSlice
-	DatabaseURL  string
-	StoreNodes   []multiaddr.Multiaddr
+	LogLevel        string
+	LogEncoding     string
+	LogOutput       string
+	ClusterID       uint
+	PubSubTopics    cli.StringSlice
+	DatabaseURL     string
+	RetentionPolicy time.Duration
+	StoreNodes      []multiaddr.Multiaddr
 }
diff --git a/internal/persistence/database.go b/internal/persistence/database.go
index 9d31e36..a118e71 100644
--- a/internal/persistence/database.go
+++ b/internal/persistence/database.go
@@ -13,8 +13,9 @@ import (
 
 // DBStore is a MessageProvider that has a *sql.DB connection
 type DBStore struct {
-	db          *sql.DB
-	migrationFn func(db *sql.DB, logger *zap.Logger) error
+	db              *sql.DB
+	migrationFn     func(db *sql.DB, logger *zap.Logger) error
+	retentionPolicy time.Duration
 
 	timesource timesource.Timesource
 	log        *zap.Logger
@@ -36,6 +37,13 @@ func WithDB(db *sql.DB) DBOption {
 	}
 }
 
+func WithRetentionPolicy(duration time.Duration) DBOption {
+	return func(d *DBStore) error {
+		d.retentionPolicy = duration
+		return nil
+	}
+}
+
 // ConnectionPoolOptions is the options to be used for DB connection pooling
 type ConnectionPoolOptions struct {
 	MaxOpenConnections    int
@@ -115,6 +123,8 @@ func (d *DBStore) Start(ctx context.Context, timesource timesource.Timesource) e
 	d.cancel = cancel
 	d.timesource = timesource
 
+	d.log.Info("Using db retention policy", zap.String("duration", d.retentionPolicy.String()))
+
 	err := d.cleanOlderRecords(ctx)
 	if err != nil {
 		return err
@@ -129,7 +139,7 @@ func (d *DBStore) Start(ctx context.Context, timesource timesource.Timesource) e
 func (d *DBStore) cleanOlderRecords(ctx context.Context) error {
 	d.log.Debug("cleaning older records...")
 
-	deleteFrom := time.Now().Add(-14 * 24 * time.Hour).UnixNano()
+	deleteFrom := time.Now().Add(d.retentionPolicy).UnixNano()
 	_, err := d.db.ExecContext(ctx, "DELETE FROM missingMessages WHERE storedAt < $1", deleteFrom)
 	if err != nil {
 		return err