diff --git a/docs/community/development.md b/docs/community/development.md
deleted file mode 100644
index f7d9e24..0000000
--- a/docs/community/development.md
+++ /dev/null
@@ -1 +0,0 @@
-# Community Development
\ No newline at end of file
diff --git a/docs/getting-started/mission-and-core-values.md b/docs/getting-started/mission-and-core-values.md
index 621a13f..3925a31 100644
--- a/docs/getting-started/mission-and-core-values.md
+++ b/docs/getting-started/mission-and-core-values.md
@@ -1,15 +1,37 @@
 # Mission & Core Values
 
-We believe blockchains, more specifically public blockchains, have the potential to restructure the very fabric of our society, and believe Ethereum provides a clear path forward towards an internet where users get to own their own data, and economies are built on open protocols. We imagine a future where decentralized applications make central intermediaries and centralised servers legacy systems.
+**Join us in putting Ethereum on every mobile device on the planet.**
+
+## Beliefs
+
+It is our belief that messenger apps are on the path to becoming gateways to our economies and social lives, they have the highest retention rates on user acquisition and more time is spent in messenger apps than any others. This, combined with community and a strategy for mass adoption we believe solves a real problem in the on-boarding of people onto the Blockchain — our favourite being Ethereum.  
+
+Blockchains, more specifically *public Blockchains*, have the potential to restructure the very fabric of our society, and we believe Ethereum provides the clearest path forward towards an internet where users get to own their own data, and economies are built on open protocols. We imagine a future where decentralized applications make central intermediaries and centralised servers legacy systems. We can pave the way towards **conversational crypto-commerce.**  
 
 ## The Mission
 
-Our mission is to facilitate the transition to a more open internet. Status strives to lower the barriers to entry to interact with Ethereum, and provide an onramp to Web 3.0 for the average smartphone user.  
+Our mission is to facilitate the transition to a more open internet. Status strives to lower the barriers to entry to interact with Ethereum, and provide an onramp to Web 3.0 for the average smartphone user - whilst at the same time fostering the Ethereum community and showcasing we have to offer.
+
+We intend to employee a strategy that contains three core components: *Technology*, *Community* & *User Aquisition*.
+
+### Technology
+
+
+### Community
+
+working with dapp develoeprs
+
+### User Aquisition
+
+marketing campaigns for dapp developers, user aquisition for mass adoption
 
 ## Core Values
 
+- Free (libre) and open source software.
+
 - Our work is driven by a belief that Ethereum and public blockchains can yield great benefits to society, and access to DApps and Ethereum should be made available to anyone, anywhere.
 
 - The systems we're creating must be open, permissionless, award fair access and democratise power.
 
-- Communication should be clear and transparent to everyone in the community.
\ No newline at end of file
+- Communication should be clear and transparent to everyone in the community.
+
diff --git a/mkdocs.yml b/mkdocs.yml
index 150009a..b16a7f4 100644
--- a/mkdocs.yml
+++ b/mkdocs.yml
@@ -14,6 +14,7 @@ pages:
     - FAQ: 'getting-started/faq.md'
     - Code of Conduct: 'getting-started/code-of-conduct.md'
     - Developer Introduction: 'contributing/development/introduction.md'
+    - Grow our Community: 'community/how-to-grow-our-community.md'
   - Contributing:
     - Developers:
       - Introduction: 'contributing/development/introduction.md'
@@ -22,13 +23,13 @@ pages:
     - UX & Design: 'contributing/ux-and-design.md'
     - Testing & Feedback: 'contributing/testing-and-feedback.md'
     - Documenting: 'contributing/documenting.md'
-    - Community Outreach: 'contributing/outreach.md'
+    - Outreach: 'contributing/outreach.md'
     - Translations: 'contributing/translations.md'
   - Community:
+    - Grow our Community: 'community/how-to-grow-our-community.md'
     - Slack: 'community/slack.md'
     - Newsletter: 'community/newsletter.md'
     - Blog: 'community/blog.md'
-    - Community: 'community/development.md'
     - Tell a Friend: 'community/tell-a-friend.md'
     # - Transcripts: # Slack