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68-core-metrics.md

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<!-- Please Review https://docs.google.com/document/d/1CaFM2ZXGOKf05_LXMPJeNNy5qJOdAq91EF2Gn2QUBFI/edit# for more details -->
<!-- in PR the document should be named as`DEV#1-title.md` -->
## Preamble
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## Summary
<!-- "If you can't explain it simply, you don't understand it well enough." Provide a simplified and layman-accessible explanation of the Idea. -->
Determine and implement a set of user-related core performance metrics that measure the goal of driving mass-adoption of Ethereum through Status use, and do so in a way that respects users privacy.
Project board: [status-im/projects/14](https://github.com/orgs/status-im/projects/14)
## Swarm Participants
<!-- Each contributor pledges to the idea with their FOCUS value. (hours per week) -->
<!-- Here all roles in swarm are defined and filled, one of the contributors should responsibility of the Idea as Lead. -->
<!-- Testing/Evaluation support role is also mandatory to check in on specified Goal dates or earlier. -->
<!-- Lead Contributor is the Owner of the Idea. If required, they can get support from a PM, but should be responsible for end to end execution of the Idea. This includes ensuring appropriate resources are allocated, setting realistic timelines and milestones, and any post-launch metrics or bug fixes that are attributed to the Idea -->
<!-- A swarm requires at minimum 3 contributors and 1 evaluator/tester -->
<!-- 'Contributor' should be replaced with a descriptive role type. -->
- Lead & PM: @chadyj
- Testing & Evaluation: @lukaszfryc
- Contributor: @jeluard
- Contributor: @adambabik
## Product Overview
<!-- A short (~200 word) description and motivation of the Idea. Without clear explanation the Idea should not proceed. Can include User Stories -->
<!-- Testing/Evaluation role accepts responsbility to checkin at Goal dates, -->
<!-- forces discussion to continue implementation or recommend disband and post-mortem. -->
User-related performance metrics will help orient the team towards driving Ethereum adoption by being data-informed, and provide a way to assess if the team is making progress towards this goal. The most important metric driving this goal is **daily transacting users** (DTU). In support of DTU's there are sub-goals related to engagement, adoption, retention, and task success for the app as a whole and individual features such as wallet, chat, and Dapp's.
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### Product Description
<!-- What functionality are you adding? What will this look like from a user perspective? Why is this important? -->
This is not a user-facing Swarm. The product work is for Status org consumption.