diff --git a/flow-typed/npm/react-ga_vx.x.x.js b/flow-typed/npm/react-ga_vx.x.x.js
new file mode 100644
index 00000000..5d40089f
--- /dev/null
+++ b/flow-typed/npm/react-ga_vx.x.x.js
@@ -0,0 +1,282 @@
+// flow-typed signature: 07c4a3f5d999e123126e4525eece89d8
+// flow-typed version: <<STUB>>/react-ga_vlatest/flow_v0.112.0
+
+/**
+ * This is an autogenerated libdef stub for:
+ *
+ *   'react-ga'
+ *
+ * Fill this stub out by replacing all the `any` types.
+ *
+ * Once filled out, we encourage you to share your work with the
+ * community by sending a pull request to:
+ * https://github.com/flowtype/flow-typed
+ */
+
+declare module 'react-ga' {
+  declare module.exports: any;
+}
+
+/**
+ * We include stubs for each file inside this npm package in case you need to
+ * require those files directly. Feel free to delete any files that aren't
+ * needed.
+ */
+declare module 'react-ga/core' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/demo/app/Events' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/demo/app' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/demo/app/Router' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/demo/app/withTracker' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/demo' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/components/OutboundLink' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/core' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/utils/console/log' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/utils/console/warn' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/utils/format' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/utils/loadGA' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/utils/mightBeEmail' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/utils/removeLeadingSlash' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/utils/testModeAPI' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/utils/toTitleCase' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/esm/utils/trim' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/react-ga-core' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/react-ga-core.min' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/react-ga' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/dist/react-ga.min' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/components/OutboundLink' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/core' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/utils/console/log' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/utils/console/warn' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/utils/format' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/utils/loadGA' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/utils/mightBeEmail' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/utils/removeLeadingSlash' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/utils/testModeAPI' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/utils/toTitleCase' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/src/utils/trim' {
+  declare module.exports: any;
+}
+
+declare module 'react-ga/version-bower' {
+  declare module.exports: any;
+}
+
+// Filename aliases
+declare module 'react-ga/core.js' {
+  declare module.exports: $Exports<'react-ga/core'>;
+}
+declare module 'react-ga/demo/app/Events.jsx' {
+  declare module.exports: $Exports<'react-ga/demo/app/Events'>;
+}
+declare module 'react-ga/demo/app/index' {
+  declare module.exports: $Exports<'react-ga/demo/app'>;
+}
+declare module 'react-ga/demo/app/index.jsx' {
+  declare module.exports: $Exports<'react-ga/demo/app'>;
+}
+declare module 'react-ga/demo/app/Router.jsx' {
+  declare module.exports: $Exports<'react-ga/demo/app/Router'>;
+}
+declare module 'react-ga/demo/app/withTracker.jsx' {
+  declare module.exports: $Exports<'react-ga/demo/app/withTracker'>;
+}
+declare module 'react-ga/demo/index' {
+  declare module.exports: $Exports<'react-ga/demo'>;
+}
+declare module 'react-ga/demo/index.jsx' {
+  declare module.exports: $Exports<'react-ga/demo'>;
+}
+declare module 'react-ga/dist/esm/components/OutboundLink.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/components/OutboundLink'>;
+}
+declare module 'react-ga/dist/esm/core.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/core'>;
+}
+declare module 'react-ga/dist/esm/index' {
+  declare module.exports: $Exports<'react-ga/dist/esm'>;
+}
+declare module 'react-ga/dist/esm/index.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm'>;
+}
+declare module 'react-ga/dist/esm/utils/console/log.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/utils/console/log'>;
+}
+declare module 'react-ga/dist/esm/utils/console/warn.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/utils/console/warn'>;
+}
+declare module 'react-ga/dist/esm/utils/format.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/utils/format'>;
+}
+declare module 'react-ga/dist/esm/utils/loadGA.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/utils/loadGA'>;
+}
+declare module 'react-ga/dist/esm/utils/mightBeEmail.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/utils/mightBeEmail'>;
+}
+declare module 'react-ga/dist/esm/utils/removeLeadingSlash.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/utils/removeLeadingSlash'>;
+}
+declare module 'react-ga/dist/esm/utils/testModeAPI.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/utils/testModeAPI'>;
+}
+declare module 'react-ga/dist/esm/utils/toTitleCase.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/utils/toTitleCase'>;
+}
+declare module 'react-ga/dist/esm/utils/trim.js' {
+  declare module.exports: $Exports<'react-ga/dist/esm/utils/trim'>;
+}
+declare module 'react-ga/dist/react-ga-core.js' {
+  declare module.exports: $Exports<'react-ga/dist/react-ga-core'>;
+}
+declare module 'react-ga/dist/react-ga-core.min.js' {
+  declare module.exports: $Exports<'react-ga/dist/react-ga-core.min'>;
+}
+declare module 'react-ga/dist/react-ga.js' {
+  declare module.exports: $Exports<'react-ga/dist/react-ga'>;
+}
+declare module 'react-ga/dist/react-ga.min.js' {
+  declare module.exports: $Exports<'react-ga/dist/react-ga.min'>;
+}
+declare module 'react-ga/src/components/OutboundLink.js' {
+  declare module.exports: $Exports<'react-ga/src/components/OutboundLink'>;
+}
+declare module 'react-ga/src/core.js' {
+  declare module.exports: $Exports<'react-ga/src/core'>;
+}
+declare module 'react-ga/src/index' {
+  declare module.exports: $Exports<'react-ga/src'>;
+}
+declare module 'react-ga/src/index.js' {
+  declare module.exports: $Exports<'react-ga/src'>;
+}
+declare module 'react-ga/src/utils/console/log.js' {
+  declare module.exports: $Exports<'react-ga/src/utils/console/log'>;
+}
+declare module 'react-ga/src/utils/console/warn.js' {
+  declare module.exports: $Exports<'react-ga/src/utils/console/warn'>;
+}
+declare module 'react-ga/src/utils/format.js' {
+  declare module.exports: $Exports<'react-ga/src/utils/format'>;
+}
+declare module 'react-ga/src/utils/loadGA.js' {
+  declare module.exports: $Exports<'react-ga/src/utils/loadGA'>;
+}
+declare module 'react-ga/src/utils/mightBeEmail.js' {
+  declare module.exports: $Exports<'react-ga/src/utils/mightBeEmail'>;
+}
+declare module 'react-ga/src/utils/removeLeadingSlash.js' {
+  declare module.exports: $Exports<'react-ga/src/utils/removeLeadingSlash'>;
+}
+declare module 'react-ga/src/utils/testModeAPI.js' {
+  declare module.exports: $Exports<'react-ga/src/utils/testModeAPI'>;
+}
+declare module 'react-ga/src/utils/toTitleCase.js' {
+  declare module.exports: $Exports<'react-ga/src/utils/toTitleCase'>;
+}
+declare module 'react-ga/src/utils/trim.js' {
+  declare module.exports: $Exports<'react-ga/src/utils/trim'>;
+}
+declare module 'react-ga/version-bower.js' {
+  declare module.exports: $Exports<'react-ga/version-bower'>;
+}
diff --git a/package.json b/package.json
index 784c1698..055e2fb2 100644
--- a/package.json
+++ b/package.json
@@ -71,7 +71,8 @@
     "reselect": "^4.0.0",
     "squarelink": "^1.1.3",
     "web3": "1.2.4",
-    "web3connect": "^1.0.0-beta.23"
+    "web3connect": "^1.0.0-beta.23",
+    "react-ga": "^2.7.0"
   },
   "devDependencies": {
     "@babel/cli": "7.7.4",
diff --git a/src/components/CookiesBanner/index.jsx b/src/components/CookiesBanner/index.jsx
index 74441bfe..0f82cac2 100644
--- a/src/components/CookiesBanner/index.jsx
+++ b/src/components/CookiesBanner/index.jsx
@@ -15,6 +15,7 @@ import { loadFromCookie, saveCookie } from '~/logic/cookies/utils'
 import { cookieBannerOpen } from '~/logic/cookies/store/selectors'
 import { openCookieBanner } from '~/logic/cookies/store/actions/openCookieBanner'
 import { loadIntercom } from '~/utils/intercom'
+import { loadGoogleAnalytics } from '~/utils/googleAnalytics'
 
 const useStyles = makeStyles({
   container: {
@@ -172,6 +173,7 @@ const CookiesBanner = () => {
 
   if (showAnalytics) {
     loadIntercom()
+    loadGoogleAnalytics()
   }
 
   return showBanner ? cookieBannerContent : null
diff --git a/src/config/index.js b/src/config/index.js
index dd5d6741..51e49108 100644
--- a/src/config/index.js
+++ b/src/config/index.js
@@ -1,32 +1,45 @@
 // @flow
-import { ensureOnce } from '~/utils/singleton'
-import { ETHEREUM_NETWORK } from '~/logic/wallets/getWeb3'
-import { TX_SERVICE_HOST, SIGNATURES_VIA_METAMASK, RELAY_API_URL } from '~/config/names'
-import devConfig from './development'
-import testConfig from './testing'
-import stagingConfig from './staging'
-import prodConfig from './production'
-import mainnetDevConfig from './development-mainnet'
-import mainnetProdConfig from './production-mainnet'
-import mainnetStagingConfig from './staging-mainnet'
+import { ensureOnce } from "~/utils/singleton"
+import { ETHEREUM_NETWORK } from "~/logic/wallets/getWeb3"
+import {
+  RELAY_API_URL,
+  SIGNATURES_VIA_METAMASK,
+  TX_SERVICE_HOST
+} from "~/config/names"
+import devConfig from "./development"
+import testConfig from "./testing"
+import stagingConfig from "./staging"
+import prodConfig from "./production"
+import mainnetDevConfig from "./development-mainnet"
+import mainnetProdConfig from "./production-mainnet"
+import mainnetStagingConfig from "./staging-mainnet"
 
 const configuration = () => {
-  if (process.env.NODE_ENV === 'test') {
+  if (process.env.NODE_ENV === "test") {
     return testConfig
   }
 
-  if (process.env.NODE_ENV === 'production') {
-    if (process.env.REACT_APP_NETWORK === 'mainnet') {
-      return process.env.REACT_APP_ENV === 'production' ? mainnetProdConfig : mainnetStagingConfig
+  if (process.env.NODE_ENV === "production") {
+    if (process.env.REACT_APP_NETWORK === "mainnet") {
+      return process.env.REACT_APP_ENV === "production"
+        ? mainnetProdConfig
+        : mainnetStagingConfig
     }
 
-    return process.env.REACT_APP_ENV === 'production' ? prodConfig : stagingConfig
+    return process.env.REACT_APP_ENV === "production"
+      ? prodConfig
+      : stagingConfig
   }
 
-  return process.env.REACT_APP_NETWORK === 'mainnet' ? mainnetDevConfig : devConfig
+  return process.env.REACT_APP_NETWORK === "mainnet"
+    ? mainnetDevConfig
+    : devConfig
 }
 
-export const getNetwork = () => (process.env.REACT_APP_NETWORK === 'mainnet' ? ETHEREUM_NETWORK.MAINNET : ETHEREUM_NETWORK.RINKEBY)
+export const getNetwork = () =>
+  process.env.REACT_APP_NETWORK === "mainnet"
+    ? ETHEREUM_NETWORK.MAINNET
+    : ETHEREUM_NETWORK.RINKEBY
 
 const getConfig = ensureOnce(configuration)
 
@@ -36,7 +49,8 @@ export const getTxServiceHost = () => {
   return config[TX_SERVICE_HOST]
 }
 
-export const getTxServiceUriFrom = (safeAddress: string) => `safes/${safeAddress}/transactions/`
+export const getTxServiceUriFrom = (safeAddress: string) =>
+  `safes/${safeAddress}/transactions/`
 
 export const getRelayUrl = () => getConfig()[RELAY_API_URL]
 
@@ -46,4 +60,12 @@ export const signaturesViaMetamask = () => {
   return config[SIGNATURES_VIA_METAMASK]
 }
 
-export const getIntercomId = () => (process.env.REACT_APP_ENV === 'production' ? process.env.REACT_APP_INTERCOM_ID : 'plssl1fl')
+export const getGoogleAnalyticsTrackingID = () =>
+  getNetwork() === ETHEREUM_NETWORK.MAINNET
+    ? process.env.REACT_APP_GOOGLE_ANALYTICS_ID_MAINNET
+    : process.env.REACT_APP_GOOGLE_ANALYTICS_ID_RINKEBY
+
+export const getIntercomId = () =>
+  process.env.REACT_APP_ENV === "production"
+    ? process.env.REACT_APP_INTERCOM_ID
+    : "plssl1fl"
diff --git a/src/routes/index.js b/src/routes/index.js
index ff3d3271..1b25ee85 100644
--- a/src/routes/index.js
+++ b/src/routes/index.js
@@ -15,6 +15,7 @@ import {
   OPENING_ADDRESS,
   LOAD_ADDRESS,
 } from './routes'
+import { withTracker } from '~/utils/googleAnalytics'
 
 const Safe = React.lazy(() => import('./safe/container'))
 
@@ -62,11 +63,11 @@ const Routes = ({ defaultSafe, location }: RoutesProps) => {
           return <Redirect to={WELCOME_ADDRESS} />
         }}
       />
-      <Route exact path={WELCOME_ADDRESS} component={Welcome} />
-      <Route exact path={OPEN_ADDRESS} component={Open} />
-      <Route path={SAFE_ADDRESS} component={Safe} />
-      <Route exact path={OPENING_ADDRESS} component={Opening} />
-      <Route exact path={LOAD_ADDRESS} component={Load} />
+      <Route exact path={WELCOME_ADDRESS} component={withTracker(Welcome)} />
+      <Route exact path={OPEN_ADDRESS} component={withTracker(Open)} />
+      <Route path={SAFE_ADDRESS} component={withTracker(Safe)} />
+      <Route exact path={OPENING_ADDRESS} component={withTracker(Opening)} />
+      <Route exact path={LOAD_ADDRESS} component={withTracker(Load)} />
       <Redirect to="/" />
     </Switch>
   )
diff --git a/src/utils/googleAnalytics.js b/src/utils/googleAnalytics.js
new file mode 100644
index 00000000..4d888c6d
--- /dev/null
+++ b/src/utils/googleAnalytics.js
@@ -0,0 +1,64 @@
+// @flow
+import React, { useEffect, useState } from 'react'
+import GoogleAnalytics from 'react-ga'
+import { getGoogleAnalyticsTrackingID } from '~/config'
+import { COOKIES_KEY } from '~/logic/cookies/model/cookie'
+import type { CookiesProps } from '~/logic/cookies/model/cookie'
+import type { RouterProps } from '~/routes/safe/store/selectors'
+import { loadFromCookie } from '~/logic/cookies/utils'
+
+
+let analyticsLoaded = false
+export const loadGoogleAnalytics = () => {
+  if (analyticsLoaded) {
+    return
+  }
+  // eslint-disable-next-line no-console
+  console.log('Loading google analytics...')
+  const trackingID = getGoogleAnalyticsTrackingID()
+  if (!trackingID) {
+    console.error('[GoogleAnalytics] - In order to use google analytics you need to add an trackingID')
+  } else {
+    GoogleAnalytics.initialize(trackingID)
+    analyticsLoaded = true
+  }
+}
+
+
+export const withTracker = (WrappedComponent, options = {}) => {
+  const [useAnalytics, setUseAnalytics] = useState(false)
+
+  useEffect(() => {
+    async function fetchCookiesFromStorage() {
+      const cookiesState: CookiesProps = await loadFromCookie(COOKIES_KEY)
+      if (cookiesState) {
+        const { acceptedAnalytics } = cookiesState
+        setUseAnalytics(acceptedAnalytics)
+      }
+    }
+    fetchCookiesFromStorage()
+  }, [])
+
+  const trackPage = (page) => {
+    if (!useAnalytics || !analyticsLoaded) {
+      return
+    }
+    GoogleAnalytics.set({
+      page,
+      ...options,
+    })
+    GoogleAnalytics.pageview(page)
+  }
+
+  const HOC = (props: RouterProps) => {
+    // eslint-disable-next-line react/prop-types
+    const { location } = props
+    useEffect(() => {
+      const page = location.pathname + location.search
+      trackPage(page)
+    }, [location.pathname])
+    return <WrappedComponent {...props} />
+  }
+
+  return HOC
+}
diff --git a/yarn.lock b/yarn.lock
index 66c2a37b..632d5266 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -15186,6 +15186,11 @@ react-focus-lock@^1.18.3:
     prop-types "^15.6.2"
     react-clientside-effect "^1.2.0"
 
+react-ga@^2.7.0:
+  version "2.7.0"
+  resolved "https://registry.yarnpkg.com/react-ga/-/react-ga-2.7.0.tgz#24328f157f31e8cffbf4de74a3396536679d8d7c"
+  integrity sha512-AjC7UOZMvygrWTc2hKxTDvlMXEtbmA0IgJjmkhgmQQ3RkXrWR11xEagLGFGaNyaPnmg24oaIiaNPnEoftUhfXA==
+
 react-helmet-async@^1.0.2:
   version "1.0.4"
   resolved "https://registry.yarnpkg.com/react-helmet-async/-/react-helmet-async-1.0.4.tgz#079ef10b7fefcaee6240fefd150711e62463cc97"