diff --git a/Libraries/JavaScriptAppEngine/Initialization/InitializeJavaScriptAppEngine.js b/Libraries/JavaScriptAppEngine/Initialization/InitializeJavaScriptAppEngine.js
index 5275a2f4f..54b954dc0 100644
--- a/Libraries/JavaScriptAppEngine/Initialization/InitializeJavaScriptAppEngine.js
+++ b/Libraries/JavaScriptAppEngine/Initialization/InitializeJavaScriptAppEngine.js
@@ -131,8 +131,8 @@ function setUpWebSockets() {
 }
 
 function setupProfile() {
-  console.profile = console.profile || GLOBAL.consoleProfile || function () {};
-  console.profileEnd = console.profileEnd || GLOBAL.consoleProfileEnd || function () {};
+  console.profile = console.profile || GLOBAL.nativeTraceBeginSection || function () {};
+  console.profileEnd = console.profileEnd || GLOBAL.nativeTraceEndSection || function () {};
   require('BridgeProfiling').swizzleReactPerf();
 }
 
diff --git a/Libraries/Utilities/BridgeProfiling.js b/Libraries/Utilities/BridgeProfiling.js
index 7f6b8860c..94ff3b3c6 100644
--- a/Libraries/Utilities/BridgeProfiling.js
+++ b/Libraries/Utilities/BridgeProfiling.js
@@ -12,26 +12,20 @@
 'use strict';
 
 var GLOBAL = GLOBAL || this;
+var TRACE_TAG_REACT_APPS = 1 << 17;
 
 var BridgeProfiling = {
-  profile(profileName?: any, args?: any) {
+  profile(profileName?: any) {
     if (GLOBAL.__BridgeProfilingIsProfiling) {
-      if (args) {
-        try {
-          args = JSON.stringify(args);
-        } catch(err) {
-          args = err.message;
-        }
-      }
       profileName = typeof profileName === 'function' ?
         profileName() : profileName;
-      console.profile(profileName, args);
+      console.profile(TRACE_TAG_REACT_APPS, profileName);
     }
   },
 
   profileEnd() {
     if (GLOBAL.__BridgeProfilingIsProfiling) {
-      console.profileEnd();
+      console.profileEnd(TRACE_TAG_REACT_APPS);
     }
   },
 
@@ -39,7 +33,7 @@ var BridgeProfiling = {
     var ReactPerf = require('ReactPerf');
     var originalMeasure = ReactPerf.measure;
     ReactPerf.measure = function (objName, fnName, func) {
-      func = originalMeasure.call(ReactPerf, objName, fnName, func);
+      func = originalMeasure.apply(ReactPerf, arguments);
       return function (component) {
         if (GLOBAL.__BridgeProfilingIsProfiling) {
           var name = this._instance && this._instance.constructor &&
diff --git a/React/Executors/RCTContextExecutor.m b/React/Executors/RCTContextExecutor.m
index e002d4b54..8b051fa67 100644
--- a/React/Executors/RCTContextExecutor.m
+++ b/React/Executors/RCTContextExecutor.m
@@ -136,38 +136,6 @@ static JSValueRef RCTNoop(JSContextRef context, __unused JSObjectRef object, __u
   return JSValueMakeUndefined(context);
 }
 
-#if RCT_DEV
-
-static JSValueRef RCTConsoleProfile(JSContextRef context, __unused JSObjectRef object, __unused JSObjectRef thisObject, size_t argumentCount, const JSValueRef arguments[], __unused JSValueRef *exception)
-{
-  static int profileCounter = 1;
-  NSString *profileName;
-
-  if (argumentCount > 0) {
-    profileName = RCTJSValueToNSString(context, arguments[0]);
-  } else {
-    profileName = [NSString stringWithFormat:@"Profile %d", profileCounter++];
-  }
-
-  id profileInfo = (id)kCFNull;
-  if (argumentCount > 1 && !JSValueIsUndefined(context, arguments[1])) {
-    profileInfo = @[RCTJSValueToNSString(context, arguments[1])];
-  }
-
-  RCTProfileBeginEvent(0, profileName, profileInfo);
-
-  return JSValueMakeUndefined(context);
-}
-
-static JSValueRef RCTConsoleProfileEnd(JSContextRef context, __unused JSObjectRef object, __unused JSObjectRef thisObject, __unused size_t argumentCount, __unused const JSValueRef arguments[], __unused JSValueRef *exception)
-{
-  RCTProfileEndEvent(0, @"console", nil);
-
-  return JSValueMakeUndefined(context);
-}
-
-#endif
-
 static NSString *RCTJSValueToNSString(JSContextRef context, JSValueRef value)
 {
   JSStringRef JSString = JSValueToStringCopy(context, value, NULL);
@@ -193,6 +161,51 @@ static NSError *RCTNSErrorFromJSError(JSContextRef context, JSValueRef jsError)
   return [NSError errorWithDomain:@"JS" code:1 userInfo:@{NSLocalizedDescriptionKey: errorMessage, NSLocalizedFailureReasonErrorKey: details}];
 }
 
+#if RCT_DEV
+
+static JSValueRef RCTNativeTraceBeginSection(JSContextRef context, __unused JSObjectRef object, __unused JSObjectRef thisObject, size_t argumentCount, const JSValueRef arguments[], __unused JSValueRef *exception)
+{
+  static int profileCounter = 1;
+  NSString *profileName;
+  double tag = 0;
+
+  if (argumentCount > 0) {
+    if (JSValueIsNumber(context, arguments[0])) {
+      tag = JSValueToNumber(context, arguments[0], NULL);
+    } else {
+      profileName = RCTJSValueToNSString(context, arguments[0]);
+    }
+  } else {
+    profileName = [NSString stringWithFormat:@"Profile %d", profileCounter++];
+  }
+
+  if (argumentCount > 1 && JSValueIsString(context, arguments[1])) {
+    profileName = RCTJSValueToNSString(context, arguments[1]);
+  }
+
+  if (profileName) {
+    RCTProfileBeginEvent(tag, profileName, nil);
+  }
+
+  return JSValueMakeUndefined(context);
+}
+
+static JSValueRef RCTNativeTraceEndSection(JSContextRef context, __unused JSObjectRef object, __unused JSObjectRef thisObject, __unused size_t argumentCount, __unused const JSValueRef arguments[], __unused JSValueRef *exception)
+{
+  if (argumentCount > 0) {
+    JSValueRef *error = NULL;
+    double tag = JSValueToNumber(context, arguments[0], error);
+
+    if (error == NULL) {
+      RCTProfileEndEvent((uint64_t)tag, @"console", nil);
+    }
+  }
+
+  return JSValueMakeUndefined(context);
+}
+
+#endif
+
 + (void)runRunLoopThread
 {
   @autoreleasepool {
@@ -266,8 +279,8 @@ static NSError *RCTNSErrorFromJSError(JSContextRef context, JSValueRef jsError)
     [strongSelf _addNativeHook:RCTNativeLoggingHook withName:"nativeLoggingHook"];
     [strongSelf _addNativeHook:RCTNoop withName:"noop"];
 #if RCT_DEV
-    [strongSelf _addNativeHook:RCTConsoleProfile withName:"consoleProfile"];
-    [strongSelf _addNativeHook:RCTConsoleProfileEnd withName:"consoleProfileEnd"];
+    [strongSelf _addNativeHook:RCTNativeTraceBeginSection withName:"nativeTraceBeginSection"];
+    [strongSelf _addNativeHook:RCTNativeTraceEndSection withName:"nativeTraceEndSection"];
 
 #if RCT_JSC_PROFILER
     void *JSCProfiler = dlopen(RCT_JSC_PROFILER_DYLIB, RTLD_NOW);