diff --git a/Examples/Movies/SearchScreen.js b/Examples/Movies/SearchScreen.js
index b845c03a8..01f3966f1 100644
--- a/Examples/Movies/SearchScreen.js
+++ b/Examples/Movies/SearchScreen.js
@@ -27,8 +27,16 @@ var MovieScreen = require('./MovieScreen');
 
 var fetch = require('fetch');
 
+/**
+ * This is for demo purposes only, and rate limited.
+ * In case you want to use the Rotten Tomatoes' API on a real app you should
+ * create an account at http://developer.rottentomatoes.com/
+ */
 var API_URL = 'http://api.rottentomatoes.com/api/public/v1.0/';
-var API_KEYS = ['7waqfqbprs7pajbz28mqf6vz', 'y4vwv8m33hed9ety83jmv52f'];
+var API_KEYS = [
+  '7waqfqbprs7pajbz28mqf6vz',
+  // 'y4vwv8m33hed9ety83jmv52f', Fallback api_key
+];
 
 // Results should be cached keyed by the query
 // with values of null meaning "being fetched"