diff --git a/docs/Basic-App-Structure.md b/docs/Basic-App-Structure.md
index eec305e..5958148 100644
--- a/docs/Basic-App-Structure.md
+++ b/docs/Basic-App-Structure.md
@@ -34,19 +34,19 @@ Assuming your larger apps has multiple "panels" (or "views") which are relativel
 
 ```
 src
-├── panel1
+├── panel-1
 │   ├── db.cljs           <--- schema, validation, etc  (data layer)
 │   ├── subs.cljs         <--- subscription handlers  (query layer)
 │   ├── views.cljs        <--- reagent components (view layer)
 │   └── events.cljs       <--- event handlers (control/update layer)
-├── panel2
+├── panel-2
 │   ├── db.cljs           <--- schema, validation. etc  (data layer)
 │   ├── subs.cljs         <--- subscription handlers  (query layer)
 │   ├── views.cljs        <--- reagent components (view layer)
 │   └── events.cljs       <--- event handlers (control/update layer)
 .
 .
-└── panelN
+└── panel-n
 ```
 
 Continue to [Navigation](Navigation.md) to learn how to switch between panels of a larger app.
diff --git a/docs/Interceptors.md b/docs/Interceptors.md
index 56e4ae0..1ce085b 100644
--- a/docs/Interceptors.md
+++ b/docs/Interceptors.md
@@ -119,7 +119,7 @@ and inserts its own interceptors
 so ACTUALLY, there's about 5 interceptors in the chain.
 
 So, ultimately, that event registration associates the event id `:some-id` 
-with a chain of interceptors.
+with __just__ a chain of interceptors. Nothing more.
  
 Later, when a `(dispatch [:some-id ...])` happens, that 5-chain of 
 interceptors will be "executed".  And that's how events get handled. 
@@ -216,7 +216,7 @@ designed by the talented
 
 Dunno about you, but I'm easily offended by underscores.
 
-If our components did this: 
+If we had a component which did this: 
 ```clj
 (dispatch [:delete-item 42])
 ```
diff --git a/docs/Loading-Initial-Data.md b/docs/Loading-Initial-Data.md
index c88cb7f..cb04499 100644
--- a/docs/Loading-Initial-Data.md
+++ b/docs/Loading-Initial-Data.md
@@ -1,7 +1,11 @@
-## Bootstrapping Your Application State
+## Bootstrapping Application State
 
 To bootstrap a re-frame application, you need to:
-  1. register handlers (subscription and event handlers)
+  1. register handlers
+   - subscription  (via `reg-sub`)
+   - events (via `reg-event-db` or `reg-event-fx`)
+   - effects (via `reg-fx`)
+   - coeffects (via `reg-cofx`)
   2. kickstart reagent (views)
   3. Load the right initial data into `app-db` which might be a `merge` of:
    - Some default values
@@ -11,23 +15,27 @@ To bootstrap a re-frame application, you need to:
 
 Point 3 is the interesting bit and will be the main focus of this page, but let's work our way through them ...
 
-## Register Event Handlers 
+## 1. Register Handlers 
 
-Generally, there's nothing to do because this happens automatically at (js) script load time, because you declared and registered your event handlers like this:
-
-
-```Clojure
+re-frame's multifarious handlers all work in the same way.  You declare 
+and registered your handlers in the one step, like this "event handler" example: 
+```clj
 (re-frame/reg-event-db       ;; event handler will be registered automatically
   :some-id
   (fn [db [_ value]]
-    ...  do some state change based on db and value 
+    ...  do some state change based on db and value ))
 ```
 
-## Kick Start Reagent 
+As a result, there's nothing further you need to do because 
+handler registration happens as a direct result of loading the code  
+code (presumably via a `<script>`). 
+
+
+## 2. Kick Start Reagent 
 
 Create a function `main` which does a `reagent/render` of your root reagent component `main-panel`:
 
-```Clojure
+```clj
 (defn main-panel       ;; my top level reagent component
   []
   [:div "Hello DDATWD"])
@@ -38,17 +46,24 @@ Create a function `main` which does a `reagent/render` of your root reagent comp
                   (js/document.getElementById "app")))
 ```
 
-## Loading Initial Data 
+Mounting the top level component `main-panel` will trigger a cascade of child 
+component creation.  The full DOM tree will be rendered.
 
-Let's rewrite our `main-panel` component to use a subscription:
+## 3. Loading Initial Data 
 
+Let's rewrite our `main-panel` component to use a subscription. In effect, 
+we want it to source and render some data held in `app-db`.  
+
+First, we'll create the subscription handler:
 ```Clojure
 (re-frame/reg-sub     ;; a new subscription handler
   :name               ;; usage (subscribe [:name])
   (fn [db _]
-    (:name db)))      ;; pulls out :name
-
+    (:display-name db)))  ;; extracts `:display-name` from app-db
+```
 
+And now we use that subscription:
+```clj
 (defn main-panel 
   []
   (let [name  (re-frame/subscribe [:name])]  ;; <--- a subscription  <---
@@ -57,31 +72,33 @@ Let's rewrite our `main-panel` component to use a subscription:
 ```
 
 The user of our app will see funny things 
-if that `(subscribe [:name])` doesn't deliver good data. We must ensure there's good data in `app-db`.
+if that `(subscribe [:name])` doesn't deliver good data. But how do we ensure "good data"?
 
 That will require: 
   1. getting data into `app-db`; and
-  2. not get into trouble if that data isn't yet in `app-db`.  For example, the data may have to come from a server and there's latency.
+  2. not get into trouble if that data isn't yet in `app-db`.  For example, 
+  the data may have to come from a server and there's latency.
 
 **Note: `app-db` initially contains `{}`**
 
 ### Getting Data Into `app-db`
 
-Only event handlers can change `app-db`. Those are the rules!! Even initial values must be put in via an event handler. 
+Only event handlers can change `app-db`. Those are the rules!! Indeed, even initial 
+values must be put in `app-db` via an event handler. 
 
 Here's an event handler for that purpose:
-
 ```Clojure
-
 (re-frame/reg-event-db
-  :initialise-db				 ;; usage: (re-frame/dispatch [:initialise-db])
+  :initialise-db				 ;; usage: (dispatch [:initialise-db])
   (fn [_ _]						 ;; Ignore both params (db and event)
-	   {:display-name "DDATWD"	 ;; return a new value for app-db
-	   :items [1 2 3 4]}))
+	 {:display-name "DDATWD"	 ;; return a new value for app-db
+	  :items [1 2 3 4]}))
 ```
 
-We'll need to dispatch the `:initialise-db` event to get it to execute. `main` seems like the natural place: 
+You'll notice that this handler does nothing other than to return a ` map`. That map 
+will become the new value within `app-db`.
 
+We'll need to dispatch an `:initialise-db` event to get it to execute. `main` seems like the natural place: 
 ```Clojure
 (defn ^:export main
   []
@@ -90,13 +107,21 @@ We'll need to dispatch the `:initialise-db` event to get it to execute. `main` s
                   (js/document.getElementById "app")))
 ```
 
-But remember, event handlers execute async. So although there's a `dispatch` within `main`, the handler for `:initialise-db` will not be run until sometime after `main` has finished.
+But remember, event handlers execute async. So although there's 
+a `dispatch` within `main`, the event is simply queued, and the 
+handler for `:initialise-db` 
+will not be run until sometime after `main` has finished.
 
-But how long after?  And is there a race condition?  The component `main-panel` (which needs good data) might be rendered before the `:initialise-db` event handler has put good data into `app-db`. 
+But how long after?  And is there a race condition?  The 
+component `main-panel` (which assumes good data) might be 
+rendered before the `:initialise-db` event handler has 
+put good data into `app-db`. 
 
-We don't want any rendering (of `main-panel`) until after `app-db` is right. 
+We don't want any rendering (of `main-panel`) until after `app-db` 
+has been correctly initialised. 
 
-Okay, so that's enough of teasing-out the issues. Let's see a quick sketch of the entire pattern. It is very straight-forward:
+Okay, so that's enough of teasing-out the issues. Let's see a 
+quick sketch of the entire pattern. It is very straight-forward.
 
 ## The Pattern
 
@@ -104,12 +129,12 @@ Okay, so that's enough of teasing-out the issues. Let's see a quick sketch of th
 (re-frame/reg-sub   ;; the means by which main-panel gets data
   :name             ;; usage (subscribe [:name])
   (fn  [db _]
-	   (:name db)))
+	(:display-name db)))
 	   
 (re-frame/reg-sub        ;; we can check if there is data
   :initialised?          ;; usage (subscribe [:initialised?])
   (fn  [db _]
-	(not (empty? @db)))) ;; do we have data
+	(not (empty? db))))  ;; do we have data
 
 (defn main-panel    ;; the top level of our app 
   []
@@ -136,10 +161,10 @@ Okay, so that's enough of teasing-out the issues. Let's see a quick sketch of th
 
 This pattern scales up easily.
 
-For example, imagine a more complicated scenario in which your app is not fully initialised until 2 backend services supply data.
+For example, imagine a more complicated scenario in which your app 
+is not fully initialised until 2 backend services supply data.
 
 Your `main` might look like this:
-
 ```Clojure
 (defn ^:export main     ;; call this to bootstrap your app
   []
@@ -156,17 +181,43 @@ Your `:initialised?` test then becomes more like this sketch:
 (reg-sub
   :initialised?          ;; usage (subscribe [:initialised?])
   (fn  [db _]
-    (and  (not (empty? @db))
-               (:service1-answered? @db)
-               (:service2-answered? @db)))))
+    (and  (not (empty? db))
+          (:service1-answered? db)
+          (:service2-answered? db)))))
 ```
 
 This assumes boolean flags are set in `app-db` when data was loaded from these services.
 
-## A Cheat - Synchronous Dispatch
+## Cheating - Synchronous Dispatch
 
-In simple cases, you can simplify matters by using `(dispatch-sync [:initialise-db])` in the main entry point function.  The [Simple Example](https://github.com/Day8/re-frame/blob/8cf42f57f50f3ee41e74de1754fdb75f80b31775/examples/simple/src/simpleexample/core.cljs#L110) and [TodoMVC](https://github.com/Day8/re-frame/blob/8cf42f57f50f3ee41e74de1754fdb75f80b31775/examples/todomvc/src/todomvc/core.cljs#L35) example both use `dispatch-sync` to initialise the app-db. This causes the event to jump to the front of the line and causes it to execute immediately, which is fine for the initial data load in a simple app but can lead to problems elsewhere. As your app gets more complicated, it is strongly suggested that you use the regular `dispatch` function where possible. If you are using `dispatch-sync` and run into weird errors, there's a pretty high chance that it's the culprit.
+In simple cases, you can simplify matters by using `(dispatch-sync [:initialise-db])` in 
+the main entry point function.  The 
+[Simple Example](https://github.com/Day8/re-frame/blob/8cf42f57f50f3ee41e74de1754fdb75f80b31775/examples/simple/src/simpleexample/core.cljs#L110) 
+and [TodoMVC Example](https://github.com/Day8/re-frame/blob/8cf42f57f50f3ee41e74de1754fdb75f80b31775/examples/todomvc/src/todomvc/core.cljs#L35) 
+both use `dispatch-sync` to initialise the app-db.
 
-## Services 
+`dispatch` queues an event for later processing, but `dispatch-sync` acts 
+like a function call and handles an event immediately. That's useful for initial data 
+load we are considering, particularly for simple apps. Using `dispatch-sync` guarantees 
+that initial state will be in place before any views are mounted, so we know they'll 
+subscribe to sensible values.  We don't need a guard like `top-panel` (introduced above). 
 
-Remember when we used `dispatch` to request the data in our `main` function?  What would those event handlers looks like? Let's go to [Talking to Servers](Talking-To-Servers.md) and find out!
\ No newline at end of file
+But don't get into the habit of using `dispatch-sync` everywhere. It is the right 
+tool in this context and, sometimes, when writing tests, but 
+`dispatch` is the staple you should use everywhere else.
+
+## Loading Initial Data From Services 
+
+Above,  in our example `main`, we imagined using `(re-frame/dispatch [:load-from-service-1])`  to request data
+from a backend services.  How would we write the handler for this event?
+ 
+The next Tutorial will show you how. 
+
+
+
+---
+Previous:  [Interceptors](Interceptors.md)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
+Up:  [Index](Readme.md)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
+Next:  [Talking To Servers](Talking-To-Servers.md)  
+
+ 
diff --git a/docs/Namespaced-Keywords.md b/docs/Namespaced-Keywords.md
index 7ae8e1e..f2b9ae6 100644
--- a/docs/Namespaced-Keywords.md
+++ b/docs/Namespaced-Keywords.md
@@ -1,13 +1,21 @@
+## Namespaced Ids
 
-## What About Event Ids?
+As an app gets bigger, you'll tend to get clashes on ids - event-ids, or query-ids (subscriptions), etc. 
+ 
+One panel will need to `dispatch` an `:edit` event and so will 
+another, but the two panels will have different handlers. 
+So how then to not have a clash? How then to distinguish between 
+one `:edit` event and another?
 
-As an app gets bigger, you'll tend to get clashes on event ids.   One panel will need to `dispatch` an `:edit` event and so will another, but the two panels will have different handlers. 
-So how then to not have a clash? How then to distinguish between one edit event and another?
+Your goal should be to use event-ids which encode both the event 
+itself (`:edit` ?) and the context (`:panel1` or `:panel2` ?). 
 
-Your goal should be to use event-ids which encode both the event itself (`:edit` ?) and the context (`:panel1` or `:panel2` ?). 
+Luckily, ClojureScript provides a nice easy solution: use keywords 
+with a __synthetic namespace__. Perhaps something like `:panel1/edit` and `:panel2/edit`. 
 
-Luckily, ClojureScript provides a nice easy solution: use keywords with a synthetic namespace. Perhaps something like `:panel1/edit` and `:panel2/edit`. 
+You see, ClojureScript allows the namespace in a keyword to be a total
+fiction. I can have the keyword `:panel1/edit` even though 
+`panel1.cljs` doesn't exist. 
 
-You see ClojureScript allows the namespace in a keyword to be a fiction. I can have the keyword `:panel1/edit` even though `panel1.cljs` doesn't exist. 
-
-Naturally, you'll take advantage of this by using keyword namespaces which are both unique and descriptive.
\ No newline at end of file
+Naturally, you'll take advantage of this by using keyword namespaces 
+which are both unique and descriptive.
diff --git a/docs/Navigation.md b/docs/Navigation.md
index 8f7c2a4..04091f4 100644
--- a/docs/Navigation.md
+++ b/docs/Navigation.md
@@ -46,4 +46,4 @@ A high level reagent view has a subscription to :active-panel and will switch to
 
 ```
 
-Continue to [Namespaced Keywords](Namespaced-Keywords.md) to reduce clashes on event ids.
\ No newline at end of file
+Continue to [Namespaced Keywords](Namespaced-Keywords.md) to reduce clashes on ids.
diff --git a/images/logo/Genesis.png b/images/logo/Genesis.png
new file mode 100644
index 0000000..077f24e
Binary files /dev/null and b/images/logo/Genesis.png differ
diff --git a/images/logo/Guggenheim.jpg b/images/logo/Guggenheim.jpg
new file mode 100644
index 0000000..f04b2b2
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diff --git a/images/logo/README.md b/images/logo/README.md
index d283491..ec2cf00 100644
--- a/images/logo/README.md
+++ b/images/logo/README.md
@@ -1,5 +1,34 @@
-**re-frame logo**
+## The re-frame Logo
+
+Created by the mysterious @martinklepsch
+
+Some say he appears on high value stamps in Germany and that he once 
+punched a horse to the ground. Others say that he loves recursion so much 
+that in his wallet he keeps a photograph of his wallet.
+
+All we know for certain is that he wields [Sketch.app](https://www.sketchapp.com/) like
+Bruce Lee wielded nunchucks.
+
+## Genesis Theories
+
+While we wouldn't presume to fathom the cavernous depths of Martin's creativity, some have 
+speculated the re-frame logo was created as a bifarious rainbow omage to Frank Lloyd Wright's Guggenheim.
+
+![](Guggenheim.jpg)
+
+<br><br>
+Others scoff and insist he smeared the cljs logo across re-frame's official 
+architecture diagram to form a flowing poststructuralist rebuttal of the tyrannical 
+"OO" adjacency. 
+
+
+![](Genesis.png)
+
+You be the judge. 
+Are we better off never knowing?  Does art require an answer?
+
+### Instructions 
 
 Use [Sketch.app](https://www.sketchapp.com/) to update the `re-frame-logo.sketch` file.
 
-Unfortunately the gradients are not exported properly so we can't provide an SVG here for now.
\ No newline at end of file
+Unfortunately the gradients are not exported properly so we can't provide an SVG here for now.