diff --git a/docs/The-ref-frame-logo.md b/docs/The-ref-frame-logo.md
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--- a/docs/The-ref-frame-logo.md
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@@ -7,40 +7,40 @@
Created by the mysterious, deep thinker, known only as @martinklepsch.
Some say he appears on high value stamps in Germany and that he once
-punched a horse to the ground. Others say he loves recursion so much
-that, in his wallet, he carries a photograph of his wallet.
+punched a horse to the ground. Others say he loves recursion so much that,
+in his wallet, he carries a photograph of his wallet.
-All we know for sure is that he wields [Sketch.app](https://www.sketchapp.com/)
-like Bruce Lee wielded nunchucks.
+All we know for sure is that he wields [Sketch.app](https://www.sketchapp.com/) like Bruce Lee
+wielded nunchucks.
### Genesis Theories
-Great, unexplained works encourage fan theories, and
-the re-frame logo is no exception.
+Great, unexplained works encourage fan theories, and the re-frame
+logo is no exception.
One noisy group think @martinklepsch simply wanted to
-`Put the 'f' back into infinity`. They have t-shirts.
+`Put the 'f' back into infinity`. They have t-shirts.
-Another group speculates that he created the logo as a
-bifarious rainbow homage to Frank Lloyd Wright's masterpiece,
-the Guggenheim Museum. A classic case of premature abstraction
-and over engineering if you ask me. Their theory, not the Guggenheim.
+Another group speculates that he created the logo as a bifarious
+rainbow homage to Frank Lloyd Wright's masterpiece, the Guggenheim
+Museum. A classic case of premature abstraction and over engineering
+if you ask me. Their theory, not the Guggenheim.
![](/images/logo/Guggenheim.jpg)
-The infamous "Bad Touch" faction look at the logo and see the
-cljs logo mating noisily with re-frame's official architecture
-diagram. Attend one of their parties and you have a 50% chance of arrest.
+The infamous "Bad Touch" faction look at the logo and see the cljs
+logo mating noisily with re-frame's official architecture diagram.
+Attend one of their parties and you have a 50% chance of arrest.
![](/images/logo/Genesis.png)
-The Functional Fundamentalists, a stern bunch, see the logo as
-a flowing poststructuralist rebuttal of OO's vowel duplication
-and horizontal adjacency. Their approach, FF, is apparently fine
-because "everyone loves a fricative".
+The Functional Fundamentalists, a stern bunch, see the logo as a
+flowing poststructuralist rebuttal of OO's vowel duplication and
+horizontal adjacency. Their alternative pproach, FF, is apparently
+fine because "everyone loves a fricative".
-For his part, @martinklepsch has never confirmed any theory,
-teasing us instead with coded clues like "Will you please stop emailing me"
+For his part, @martinklepsch has never confirmed any theory, teasing
+us instead with coded clues like "Will you please stop emailing me"
and "Why did you say I hit a horse?".
### Assets Where?