re-frame/docs/The-ref-frame-logo.md

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## The re-frame Logo
![logo](/images/logo/re-frame_256w.png?raw=true)
### Who
Created by the mysterious deep thinker, known only as @martinklepsch.
Some say he appears on high value stamps in Germany and that he once
punched a horse to the ground. Others say he loves recursion so much
that, in his wallet, he carries a photograph of his wallet.
All we know for sure is that he wields [Sketch.app](https://www.sketchapp.com/) like
Bruce Lee wielded nunchucks.
### Genesis Theories
Great, unexplained works encourage fan theories, and the re-frame logo
is no exception.
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One noisy group think @martinklepsch simply wanted to `Put the 'f' back into infinity`. They have t-shirts.
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Another group speculates that he created the logo as a bifarious rainbow homage
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to Frank Lloyd Wright's masterpiece, the Guggenheim Museum. A classic case
of premature abstraction and over engineering if you ask me. Their theory, not the Guggenheim.
![](/images/logo/Guggenheim.jpg)
The infamous "Bad Touch" faction look at the logo and see the cljs logo mating noisily with re-frame's official
architecture diagram. Attend one of their parties and you have a 50% chance of arrest.
![](/images/logo/Genesis.png)
The Functional Fundamentalists, a stern bunch, see the logo as a flowing poststructuralist rebuttal of OO's
vowel duplication and horizontal adjacency. Their approach, FF, is apparently fine because "everyone loves a
fricative".
For his part, @martinklepsch has never confirmed any theory, teasing us instead with coded clues
like "Will you please stop emailing me" and "Why did you say I hit a horse?".
### Assets Where?
Within this repo, look in `/images/logo/`