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index ae3c87b..52dbf29 100644
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@@ -1,20 +1,22 @@
 
+
+# re-frame-10x
+
+`re-frame-10x` lets you instrument, and then inspect, the inner workings of a running `re-frame` application. It presents as a programmer's dashboard, delivering curated insight and illumination.
+
+
 > To whom It may concern, <br><br>
 > You probably don't know this, I mean, how could you, but 10x programmers have a secret handshake. There's also a clubhouse, Deca, where we hangout, easily solving distributed state problems, and naming things perfectly. <br><br>
-> But we do genuinely care about "regular" programmers, so it is my great pleasure to
-write this letter of recommendation for re-frame-10x. It gives
+> But we do genuinely care about the efforts of "regular" programmers to work around their limitations, so it is my great pleasure to
+write this letter of recommendation for re-frame-10x. Yes, the name is crazy overreach, but it does deliver
 insight into the inner workings of your program which is a superpower
-for debugging and understanding. Wear those X-ray glasses and be free of your false assumptions faster!!
+for debugging and understanding. Wear those X-ray glasses and be free of your false assumptions faster!! 
 
 > Sincerely, <br>
 > Deca Liaison Officer
 
 > Update: so there's been some confusion. Obviously, when we use it, we're at 100x. Please stop with all the new membership applications.
 
-# re-frame-10x
-
-`re-frame-10x` lets you instrument, and then inspect, the inner workings of a running `re-frame` application. It presents as a programmer's dashboard, delivering curated insight and illumination.
-
 ### It Is Epoch Oriented
 
 `re-frame` applications are computationally regular. First an event happens,