diff --git a/README.md b/README.md
index 48d5af1..454b37a 100644
--- a/README.md
+++ b/README.md
@@ -84,7 +84,7 @@ Deeper knowledge is the goal. Easier debugging is the symptom.
 
 ## The Name
 
-We debated internally about the name `re-frame-trace`.  We knew that `-trace` was okay, but anemic because it talked about low level function, not higher level benefit.  I wanted to call it `vox-datum` (voice of the data) but it was cruelly rejected, for reasons I don't care to remember. I mean, who doesn't like a Latin name??  Philistines.  Anyway, "insight" and "illumination" are the benefits, but they made the name too long.  Naming things - its a nightmare!  So is inertia.  `-trace` it is.
+We debated internally about the name `re-frame-trace`.  We knew that `-trace` was okay, but anemic because it talked about low level function, not higher level benefit.  I wanted to call it `vox-datum` (voice of the data) but it was cruelly rejected, for reasons I don't care to remember. I mean, who doesn't like a Latin name??  Philistines.  Anyway, "insight" and "illumination" are the benefits, but they made the name too long.  Naming things - its a nightmare!  As is inertia.  So, `-trace` it remains. 
 
 ## A Visual Sampler