## The content creator's situation
- The current content market seems to be broken. Let's explore.
- A content creator, if needing to be self sustainable, needs to do a few things
	- capture the attention of an audience.
	- make revenue from that attention.
- The content creator seems to have a few ways in which they can monetize attention.
	- they can leverage the attention by serving advertisements from folks that think their products have  a meaningful overlap with the interests of those giving their attention.
	- they can gate the access to the content being created
	- they can sell the content being created
## The consumer's situation
- The consumer has a limited amount of attention they can spend on things. They must choose from the infinite material out there to consume. It is their goal to maximize the efficiency of this process such that they care about what they spend their time on.
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## The curator's situation
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