## The content creator's situation
- The current content market seems to be broken. Let's explore.
- A content creator, if needing to be self sustainable, needs to do a few things
	- capture the attention of an audience.
	- make revenue from that attention.
- The content creator seems to have a few ways in which they can monetize attention.
	- they can leverage the attention by serving advertisements from folks that think their products have  a meaningful overlap with the interests of those giving their attention.
	- they can gate the access to the content being created
	- they can sell the content being created
## The consumer's situation
- The consumer has a limited amount of attention they can spend on things. They must choose from the infinite material out there to consume. It is their goal to maximize the effici
## The curator's situation
-