diff --git a/pages/A 3-sided Content Marketplace.md b/pages/A 3-sided Content Marketplace.md
index 56bd20f..836eaea 100644
--- a/pages/A 3-sided Content Marketplace.md	
+++ b/pages/A 3-sided Content Marketplace.md	
@@ -8,6 +8,6 @@
 	- they can gate the access to the content being created
 	- they can sell the content being created
 ## The consumer's situation
-- The consumer has a limited amount of attention they can spend on things. They must choose from the infinite material out there.
+- The consumer has a limited amount of attention they can spend on things. They must choose from the infinite material out there to consume. It is their goal to maximize the effici
 ## The curator's situation
 -
\ No newline at end of file