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- they can sell the content being created
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## The consumer's situation
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- The consumer has a limited amount of attention they can spend on things. They must choose from the infinite material out there to consume. It is their goal to maximize the efficiency of this process such that they care about what they spend their time on.
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-
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- The internet grows at a pace that is intractible to keep up to date with. The barrier of entry is practically none existent at this point
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## The curator's situation
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-
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