diff --git a/README.md b/README.md
index b3fbffd4..4e5c3759 100644
--- a/README.md
+++ b/README.md
@@ -6,6 +6,46 @@
 
 Embeddable, customizable and themable component for your Status Community.
 
+### Who
+
+- For community leaders
+- online content creators
+- and their followers
+
+ ### What
+
+- It is 100% open source
+- 100% decentralized
+- Peer-to-peer
+- Private
+- Pseudoanonymous
+- End-to-end encrypted
+- Free
+- Permissionless
+- Serverless
+- Group chat platform
+- And a virtual space outside the jurisdiction of any government
+
+### Why
+
+- To communicate and collaborate freely without worrying about
+    - Censorship
+    - Persecution
+    - Chilling effects
+    - Interference
+    - Oppression
+    - Being deplatformed, or shut down
+- Support
+    - Autonomy
+    - Free speech 
+    - Freedom of association
+    - Freedom to transact
+    - Right to privacy
+    - Crypto native and frictionless integration
+    - Monetization
+    - Facilitation of sharing of common interests, needs, desires and values
+- Be trusted alternative to centralized group chat application
+
 ## Usage
 
 ### For Community owners 👥