diff --git a/.circleci/config.yml b/.circleci/config.yml
index 6ce34f5b5b..dbb5c348f9 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -195,9 +195,24 @@ jobs:
     steps:
       - checkout:
           path: ~/project
+
       # attach website build directory
       - attach_workspace:
           at: ~/project/website
+
+      # restores gem cache
+      - restore_cache:
+          key: *RUBYGEM_CACHE_KEY
+      # rerun build with 'ENV=production' to add analytics
+      - run:
+          name: install gems
+          command: bundle check || bundle install --path vendor/bundle --retry=3
+
+      # rerun build with 'ENV=production' to add analytics
+      - run:
+          name: middleman build
+          command: bundle exec middleman build
+
       - run:
           name: website deploy
           command: ./scripts/deploy.sh
diff --git a/website/scripts/deploy.sh b/website/scripts/deploy.sh
index 1696415007..4c4c49c7ae 100755
--- a/website/scripts/deploy.sh
+++ b/website/scripts/deploy.sh
@@ -30,6 +30,12 @@ if ! command -v "s3cmd" >/dev/null 2>&1; then
   exit 1
 fi
 
+# Ensure the proper analytics Segment ID is set
+if [ "$ENV" != "production" ]; then
+  echo "ENV is not set to production for Segment Analytics!"
+  exit 1
+fi
+
 # Get the parent directory of where this script is and cd there
 DIR="$(cd "$(dirname "$(readlink -f "$0")")/.." && pwd)"