diff --git a/content/pages/contact_thankyou.md b/content/pages/contact_thankyou.md
index 757836d..6d08342 100644
--- a/content/pages/contact_thankyou.md
+++ b/content/pages/contact_thankyou.md
@@ -10,6 +10,8 @@ cssClass: "section-support"
 cssSubClass: "enterprise"
 ---
 
+{{< google_tag_email />}}
+
 Thank you for your interest {{< url_param firstname />}} {{< url_param lastname />}}!
 
 ### We will be in touch shortly!
diff --git a/content/pages/enterprise_thankyou.md b/content/pages/enterprise_thankyou.md
index e7dc559..8ea0aae 100644
--- a/content/pages/enterprise_thankyou.md
+++ b/content/pages/enterprise_thankyou.md
@@ -10,6 +10,7 @@ cssClass: "section-support"
 cssSubClass: "enterprise"
 ---
 
+{{< google_tag_email />}}
 Thank you for your interest {{< url_param firstname />}} {{< url_param lastname />}}!
 
 Our demo site is hosted on [SpiffDemo.org](https://spiffdemo.org).  You will be redirected to the site in 10 seconds where
@@ -17,4 +18,6 @@ you can create a new account through popular single sign on systems such as Goog
 
 We will keep you posted on updates and changes to our Demo site via email to {{< url_param email />}}.  
 
+
+
 {{< redirect "https://spiffdemo.org" 10000 />}}
diff --git a/content/pages/newsletter_thankyou.md b/content/pages/newsletter_thankyou.md
index 1ce2ea6..0373daa 100644
--- a/content/pages/newsletter_thankyou.md
+++ b/content/pages/newsletter_thankyou.md
@@ -10,6 +10,8 @@ cssClass: "section-support"
 cssSubClass: "enterprise"
 ---
 
+{{< google_tag_email />}}
+
 Thank you for your interest {{< url_param firstname />}} {{< url_param lastname />}}!
 
 We will keep you posted on updates and changes to our Application via email to {{< url_param email />}}.  
diff --git a/layouts/shortcodes/google_tag_email.html b/layouts/shortcodes/google_tag_email.html
new file mode 100644
index 0000000..684cc7f
--- /dev/null
+++ b/layouts/shortcodes/google_tag_email.html
@@ -0,0 +1,15 @@
+
+{{ if strings.ContainsNonSpace .Inner }}
+Inner is not empty
+{{ end }}
+<script>
+  const queryString = window.location.search;
+  const urlParams = new URLSearchParams(queryString);
+  const email = urlParams.get('email')
+  dataLayer.push({
+    'event':'ec_formsubmit',
+    'enhanced_conversion_data': {
+      "email": email
+    }
+  })
+</script>
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new file mode 100644
index 0000000..bac083a
--- /dev/null
+++ b/public/images/illustrations/flow.svg.2024_05_14_19_51_31.0.svg
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diff --git a/public/index.html b/public/index.html
index 3386f8d..b945d4f 100644
--- a/public/index.html
+++ b/public/index.html
@@ -301,7 +301,7 @@
           <div class="author">
             <a href="/ieee_spiffworkflow_article.pdf"><img src="/images/ieee.png" alt=""/></a>
             <br/>
-            <a href="/ieee_spiffworkflow_article.pdf" class="button btn-align-md accent-btn raised">Download Now</a>
+            <a href="/ieee_spiffworkflow_article.pdf" class="button btn-align-md accent-btn raised">View PDF</a>
           </div>
         </figure>
     </div>
diff --git a/public/pages/contact_thankyou/index.html b/public/pages/contact_thankyou/index.html
index ebd55a6..063614d 100644
--- a/public/pages/contact_thankyou/index.html
+++ b/public/pages/contact_thankyou/index.html
@@ -220,7 +220,21 @@ While you wait &hellip; You might want to checkout our demo site at SpiffDemo.or
       </div>
     </div>
     <div class="content">
-      <p>Thank you for your interest <span id="firstname_param" />
+      
+
+<script>
+  const queryString = window.location.search;
+  const urlParams = new URLSearchParams(queryString);
+  const email = urlParams.get('email')
+  dataLayer.push({
+    'event':'ec_formsubmit',
+    'enhanced_conversion_data': {
+      "email": email
+    }
+  })
+</script>
+
+<p>Thank you for your interest <span id="firstname_param" />
 
 
 <script>
diff --git a/public/pages/enterprise_thankyou/index.html b/public/pages/enterprise_thankyou/index.html
index 9ae1c1e..e224c53 100644
--- a/public/pages/enterprise_thankyou/index.html
+++ b/public/pages/enterprise_thankyou/index.html
@@ -220,7 +220,21 @@ We will keep you posted on updates and changes to our Demo site via email to ."
       </div>
     </div>
     <div class="content">
-      <p>Thank you for your interest <span id="firstname_param" />
+      <p>
+
+<script>
+  const queryString = window.location.search;
+  const urlParams = new URLSearchParams(queryString);
+  const email = urlParams.get('email')
+  dataLayer.push({
+    'event':'ec_formsubmit',
+    'enhanced_conversion_data': {
+      "email": email
+    }
+  })
+</script>
+
+Thank you for your interest <span id="firstname_param" />
 
 
 <script>
diff --git a/public/pages/newsletter_thankyou/index.html b/public/pages/newsletter_thankyou/index.html
index f389774..d54bdbd 100644
--- a/public/pages/newsletter_thankyou/index.html
+++ b/public/pages/newsletter_thankyou/index.html
@@ -221,7 +221,21 @@ What&rsquo;s next? Now that you are signed up for our mailing list you might wan
       </div>
     </div>
     <div class="content">
-      <p>Thank you for your interest <span id="firstname_param" />
+      
+
+<script>
+  const queryString = window.location.search;
+  const urlParams = new URLSearchParams(queryString);
+  const email = urlParams.get('email')
+  dataLayer.push({
+    'event':'ec_formsubmit',
+    'enhanced_conversion_data': {
+      "email": email
+    }
+  })
+</script>
+
+<p>Thank you for your interest <span id="firstname_param" />
 
 
 <script>