diff --git a/.github/labels.yml b/.github/labels.yml
index 939f8aa..0d0c652 100644
--- a/.github/labels.yml
+++ b/.github/labels.yml
@@ -93,3 +93,30 @@
 - name: E:2023-light-protocols
   description: https://github.com/waku-org/pm/issues/25
   color: FEF445
+- name: E:2023-10k-users
+  description: https://github.com/waku-org/pm/issues/12
+  color: 0052cc
+- name: E:2023-1mil-users
+  description: https://github.com/waku-org/pm/issues/31
+  color: 24B684
+- name: E:2023-dev-rel-assets
+  description: https://github.com/waku-org/pm/issues/32
+  color: FACBD4
+- name: E:2023-peer-mgmt
+  description: https://github.com/waku-org/pm/issues/33
+  color: 6D5261
+- name: E:2023-qa
+  description: https://github.com/waku-org/pm/issues/34
+  color: 16E66F
+- name: E:2023-metrics
+  description: https://github.com/waku-org/pm/issues/35
+  color: 2B4DAF
+- name: E:2023-eco-growth
+  description: https://github.com/waku-org/pm/issues/36
+  color: 9CC0E8
+- name: E:2023-rln
+  description: https://github.com/waku-org/pm/issues/37
+  color: E9B7A4
+- name: E:2023-incentivize-operators
+  description: https://github.com/waku-org/pm/issues/38
+  color: 41C5E6