diff --git a/site/deploy-site.js b/site/deploy-site.js
index 85236f53f..3283e4a31 100644
--- a/site/deploy-site.js
+++ b/site/deploy-site.js
@@ -30,7 +30,7 @@ function main() {
   }
   console.log('Deploying website...');
   process.chdir(SITE_DIR);
-  execWithOutput('npx hexo generate');
+  execWithOutput('npx hexo generate --production');
   try {
     execWithOutput('git branch -D embark-site-deploy');
   } catch (e) {
diff --git a/site/themes/embark/layout/layout.swig b/site/themes/embark/layout/layout.swig
index 6ccecc751..0b920bd9e 100644
--- a/site/themes/embark/layout/layout.swig
+++ b/site/themes/embark/layout/layout.swig
@@ -13,6 +13,7 @@
       };
     </script>
 
+    {% if env.args.production %}
     <!-- Fathom - simple website analytics - https://github.com/usefathom/fathom -->
     <script>
     (function(f, a, t, h, o, m){
@@ -26,6 +27,7 @@
     fathom('trackPageview');
     </script>
     <!-- / Fathom -->
+    {% endif %}
 
     <script src="/js/index.js"></script>